Day 2, 15:15 — 16:00, Room One

Frosmo: Superior digital experiences with data-driven new technologies

Maija Erkheikki

This session is about digital experience lessons learned by FROSMO, a SaaS company from Finland. FROSMO is the forerunner in using a JavaScript framework to improve website functionality and personalize the online user experience. The FROSMO Platform enables allows digital business teams to continuously improve their sites regardless of their underlying CMS, ecommerce technology, or marketing platform.

The presentation has three parts:

• How to provide a personalized online experience while being GDPR-compliant
• Business improvements based on data collected from a site
• Practical examples of how FROSMO is using machine learning to improve digital experiences