Day 2, 14:35 — 15:10, Room One

OSP: Words Matter: Battling Buzzword Bingo with smart (content) strategy and execution

Tracy Evans
Jeffrey A. “jam” McGuire

We hear this sort of thing a lot: “Developers and marketers don’t speak the same language,” and “All marketing is BS,” and “the developers are out of touch with what our clients want.” We do marketing strategy and communications for technology organisations and we disagree! Everyone has a part to play and value to add: marketer or developer … or designer, or CEO, or salesperson, or whoever you are! In this session, we will present the framework we use to help real-world technology-organisation communicate, connect, and grow. We’ll talk about planning, and building product- and marketing-strategies, and communicating about them.